How is AI showing up in retail stores?

AI is becoming a significant presence in retail, appearing in both consumer-facing interactions and behind-the-scenes operations. For customers, AI takes the form of digital touchscreens and audio summaries, offering product information and personalized recommendations. The Vitamin Shoppe, for instance, introduced its "Shoppe Advisor" in an innovation center store, providing customers with AI-driven guidance. Internally, AI tools are being deployed to improve efficiency and address staffing shortages. Tecovas, a cowboy boot brand, developed an app called "Boot Runner" that utilizes AI for inventory management, allowing store associates to quickly check stock and recommend alternative products if an item is unavailable. This shift enables employees to remain present with customers while still accessing crucial inventory data. Retailers are increasingly prioritizing these internal AI applications to optimize processes and make better decisions, though consumer-facing tools are also expected to become more widespread.